The Art & Science of Recruiting

In this masterclass with Ian Prukner, you’ll learn the exact strategies used to build massive organizations. This course dives deep into recruiting scripts, proven processes, and mindset shifts that help you overcome objections and break through limiting beliefs. You’ll master the art of effective communication, powerful posture, and using the right tools to make recruiting simpler, smoother, and more successful. Whether you're just starting or looking to scale, this masterclass will give you the blueprint to grow a thriving team!

Why Recruiting is Important

If you’re not 100% sold on your opportunity, how can you expect anyone else to be? This lesson is all about confidence and conviction—owning the value of what you offer, from financial freedom to personal growth. We’ll tackle the biggest roadblock: your own doubts—so you can recruit with belief, not hesitation. When you truly see your opportunity as life-changing, others will too. Let’s make recruiting feel effortless!

Exercise #1

Struggling to explain why someone should join your team? This lesson helps you break it down and spell it out—creating a powerful list of benefits that makes your opportunity impossible to ignore. You’ll learn how to identify, articulate, and integrate these advantages into everyday conversations, boosting your confidence and making recruiting feel natural. When you’re crystal clear on the value you offer, others will be too. Let’s get started!

Normalizing the Recruit

Recruiting isn’t just for network marketing—it’s everywhere! From sports teams to big corporations, the best organizations are always bringing in new talent. This lesson helps you shift your mindset, breaking the stigma around recruiting and showing why it’s the key to long-term growth. When you see recruiting as a normal, essential part of success, it becomes effortless—for you and your team. Let’s change the way you think about recruiting!

Exercise #2

People don’t say no to opportunities—they say no because of doubts. This lesson breaks down the two biggest reasons people hesitate: lack of trust in you or the company and, even bigger, lack of trust in themselves. You’ll learn how to build confidence, address hidden objections, and guide prospects past their fears so they feel ready to say yes. Master this, and recruiting gets a whole lot easier!

Limiting Beliefs

Just because someone has a “good job” doesn’t mean they don’t need more. This lesson breaks down the biggest misconceptions about recruiting—like assuming people aren’t interested or letting your own doubts stop you. You’ll learn how to shift your mindset, recognize real opportunities, and confidently share your offer with anyone. Because the truth is, everyone can benefit from extra income and freedom. When you believe that, recruiting becomes effortless!

Exercise #3

Your **limiting beliefs** around recruiting could be **holding you back without you even realizing it**. This lesson challenges you to **pause everything**, grab a sheet of paper, and **write down 3-5 of your strongest limiting beliefs** about recruiting. If you think you don’t have any—**ask your spouse or upline**. They’ll tell you exactly what’s been blocking your success. The goal? **Identify, replace, and reprogram** these beliefs so they no longer control your results. Until you **break free from these mental roadblocks**, recruiting will always feel harder than it should. Let’s get intentional and start **erasing the doubts that are slowing you down!**

Who are we looking for?

Should you focus on quality or quantity in recruiting? The truth is, you need both. This lesson challenges the myth that you should only recruit “great” people and reveals why quality emerges through quantity. You’ll learn how to identify both "players" (highly influential, driven individuals) and "projects" (those with potential but need development), and how to use DISC personality profiling to understand different traits. By running the numbers and refining your approach, you’ll uncover the recruits who will become the foundation of a thriving, successful team!

Exercise #4

The best recruits aren’t just interested—they’re hungry for success and influential enough to bring others with them. This lesson teaches you how to spot high-potential individuals by identifying the traits that truly matter. You’ll go beyond surface-level qualities to uncover the drive, mindset, and leadership potential that make someone a strong recruit. Plus, you’ll learn how to teach your team to recognize and attract the right kind of talent, making your recruiting process more effective and scalable. The better you get at identifying winners, the faster your team will grow!

Your Recruiting Posture

Confidence is everything in recruiting—people follow those who believe in what they offer. This lesson teaches you how to develop strong recruiting posture, so you project authority, confidence, and value without coming across as desperate. You’ll learn the art of professional nonchalance, mastering the mindset of "not dancing for people" while keeping control of the conversation. Plus, you’ll gain a deeper understanding of residual income and why it’s the ultimate leverage in recruiting. When you own your worth, the right people will be drawn to you—effortlessly!

Reasons Why People Don't Join

People don’t say no to opportunities—they say no because of distrust or self-doubt. This lesson helps you recognize the two biggest barriers prospects face: lack of trust in you or the company and lack of trust in themselves. You’ll learn how to build credibility with facts, truth, and rapport while also addressing the deeper issue of self-doubt, which often comes from past failures or rejection. By reassuring prospects of their potential and showing them why this opportunity is real and achievable, you’ll turn hesitation into action and bring more people onto your team!

Exercise #5

Objections in sales usually boil down to one of two things: lack of trust in you or lack of trust in themselves. This lesson teaches you how to identify verbal cues and behavior patterns that reveal which trust issue is holding your prospect back. You’ll learn how to categorize doubts—whether about you, the product, or their own ability to succeed—and tailor your response to overcome resistance effectively. When you master this skill, you’ll be able to turn hesitation into confidence and close more deals with ease!

Prospecting (Part 1)

Recruiting isn’t just about talking to people—it’s a science. This course breaks down the exact systems, strategies, and communication techniques that fuel massive team growth in network marketing. Led by an industry expert who has recruited over 15,000 people in five years, you’ll learn how to confidently prospect in hot, warm, cold, and business owner markets, build an endless contact list, and follow a proven, systematic approach to recruiting. The goal? To help you scale fast, duplicate success, and build the lifestyle you want—without guesswork or struggle.

Prospecting (Part 2)

Cold market recruiting doesn’t have to be intimidating—it’s all about knowing where to look and how to start the conversation. This lesson teaches you how to spot potential recruits everywhere, from everyday interactions to casual encounters. You’ll learn simple, natural ways to initiate contact, build a massive prospect list, and keep your pipeline full using the "Five to Stay Alive" strategy. Plus, you’ll discover how to stay emotionally detached so rejection doesn’t slow you down. Master these techniques, and you’ll never run out of people to talk to!

Exercise #6

Want to grow your network fast? This lesson covers two game-changing strategies to expand your reach and attract more prospects. First, you’ll learn how to build a 1,000-person prospect list, ensuring you always have new people to talk to. Then, you’ll optimize your social media presence—cleaning up negative content, posting aspirational messages, and using engagement tactics to draw prospects to you. By combining offline and online networking, you’ll create a steady flow of new connections and opportunities.

Appointment Setting

Setting appointments is the key to turning prospects into recruits. This lesson teaches you proven strategies to get in front of potential team members across hot, warm, cultivated, cold, and business owner markets. You’ll learn how to overcome common objections, tailor your approach to different prospects, and book more quality meetings. With insights from an expert who’s built massive teams, you’ll master the art of effective scheduling and follow-ups—so you can grow your business faster and create the lifestyle you want!

Exercise #7

Recruiting isn’t one-size-fits-all—different prospects require different approaches. This lesson teaches you how to segment your prospects (hot, warm, cold, business owners) and tailor your messaging for each group. You’ll also learn how to craft powerful responses to common objections, adapting them to different personality types. Finally, you’ll practice scripting and refining your delivery so conversations feel smooth, natural, and effective. The more you practice, the more confident and skilled you’ll become at turning prospects into recruits!

Recruiting Presentation

Recruiting success isn’t about luck—it’s about following a proven system. This lesson breaks down the exact process that helped recruit over 15,000 people in just five years, focusing on simplicity, duplicability, and consistency. You’ll learn how to deliver powerful presentations, build rapport using the FORM method (Family, Occupation, Recreation, Motivation), handle objections before they arise, and close with confidence. The key? A uniform approach that makes it easy for your team to duplicate and scale. Master this system, and watch your business grow effortlessly!

Recruiting Questions

Recruiting doesn’t have to feel like a battle against rejection. This lesson introduces a proven, low-pressure recruiting method that filters the right people in—and the wrong ones out—before objections even arise. You’ll learn how to use qualifying questions to gauge interest, address time and money concerns upfront, and make prospects feel comfortable and in control. Plus, you’ll discover three commitment levels (silent partnering, spare time, leadership training) to match recruits with the right opportunity. Master this approach, and you’ll recruit more people with less resistance!

Exercise #8

Memorizing scripts isn’t enough—you need to own your words so they flow naturally in conversation. This lesson teaches you how to internalize key recruiting questions through repetitive writing exercises, helping you sound confident, natural, and persuasive. By mastering tone, speech patterns, and rhythm, you’ll eliminate awkwardness and hesitation. The goal? To make recruiting feel effortless, so when the moment comes, you deliver with confidence and close more recruits!

Overcoming Objections

Objections don’t mean "no"—they mean "tell me more". This lesson breaks down the real reasons prospects hesitate and teaches you how to address concerns before they even come up. With insights from an expert who’s recruited over 15,000 people, you’ll learn a systematic approach to handling objections with ease. The result? Smoother conversations, higher conversions, and a thriving business that supports the lifestyle you want. Master this, and you’ll turn objections into opportunities!

Exercise #9

Objections are part of the game—but when you know how to handle them, they become stepping stones to success. In this lesson, you’ll identify the top five objections in recruiting and craft three powerful responses for each. Using the Affirm, Answer, Close method, you’ll learn how to turn hesitation into commitment. Through self-talk, recording, and practice with peers, you’ll develop the confidence to handle any objection like a pro—so nothing stands between you and building a winning team!

Congratulations!

Becoming a master recruiter isn’t about learning once—it’s about applying, refining, and mastering the skills over time. This final lesson reinforces the importance of full engagement, completing every exercise, revisiting key strategies, and sharing what you’ve learned with your team. The more you practice, the more natural recruiting becomes. This is your transformation from student to expert—embrace it, take action, and build the business you’ve been working toward!

How to Attract Business Owners

Recruiting business owners requires a different approach—one that speaks to their goals, challenges, and mindset. This lesson teaches you how to personalize your conversations, set clear meeting objectives, and build strategic connections that create win-win opportunities. You’ll learn how to position your offer in a way that resonates with business-minded individuals, leverage referrals, and assess interest levels effectively. With insights from an expert who’s built massive teams, you’ll walk away with a proven system to recruit high-level professionals into your network.

How to Build 1000 Names List

Your contact list is your lifeline in recruiting, and the bigger it is, the more opportunities you create. This lesson teaches you how to build a 1,000-name prospect list, shifting your mindset from scarcity to abundance. You’ll learn the difference between hot and warm markets, how to brainstorm names without overthinking, and how to identify high-quality prospects for long-term business growth. The goal? To ensure you never run out of people to talk to—because a growing list means a growing business!